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What are Your Core Values?

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They are the Foundation of Your Business

I was having a discussion with a sub-contractor. They were venting their frustrations with a general contractor they had worked for. This GC bid the project low to get it. Then after getting it, continued raising the price through change orders.

The sub-contractor felt this was dishonest and unethical.

Core values are the building blocks that make up the foundation your business is built on.

Core values are fundamental beliefs. They are your guiding principles. The definition of CORE is the central or most important part of something. This is the most inner part of who you are. This is also the most inner part of your business.

It’s like your conscience. Deep down, on the inside, who God made you to be. VALUES are the regard that something is held to deserve; the importance, worth, or usefulness of something; a person’s principles or standards of behavior; one’s judgment of what is important in life and business.

You choose these values. How you want to be, how you will treat others, etc. This doesn’t mean they have to be good. Some people’s values may be selfish or greedy, but regardless, we choose what values we will live by.

A wise person builds their business on a solid foundation. The rain can pour down, rivers flood, and the winds beat against the business. But if it’s built on a solid foundation, it will not fall. (Matthew 7:24-25)

Bad core values will not support the business in the long term.

The foolish person builds their business on the sand. The rain can pour down, rivers flood, and the winds beat against the business. It will fall with a crash. (Matthew 7:26-27)

The core values that my business is built on are a collection of some things that I’m naturally good at and some things…not so much. I’m constantly working to get better at all of them.

These things are in alignment with what I believe God wants from me and my business.

These core values, other than the first one, are in no specific order. Some you may recognize as quotes or common sayings. Others derived from things I’ve heard or experienced. All of them are values I hold high and am striving to live out daily. Here they are:

  1. Honor God in all that I do
  2. Pay attention to detail
  3. Spend time wisely, there is a limited amount
  4. Never be satisfied with mediocrity
  5. Find and maintain the balance in everything
  6. Build the wall one brick at a time
  7. Remember that I have two ears and one mouth
  8. Avoid drama
  9. Be accountable
  10. Take off the blinders, be more observant
  11. Make all I can, Save all I can, Give all I can
  12. Intentional action

You can find out more details about these core values by following the links above.

Build your business on a solid foundation!

This post includes excerpts from my previous post, Using Core Values as My Life Filter.

What are the Critical Characteristics Needed to Accomplish Your Mission?

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Knowing Them and Articulating Them Are Two Completely Different Things

Last week I wrote about the importance of having a mission and why it matters. I shared that I’m going through the Business Made Simple University’s Mission Statement Made Simple with a friend. This week’s focus is determining the Key Characteristics needed to accomplish the mission.

These characteristics are things that you and anyone on your team need to have. They are distinguishing traits and qualities that are an integral part of accomplishing your mission. They are qualities that direct and motivate you and those around you to push forward toward a common goal.

If a team isn’t clear on the objective, the chances of winning aren’t very good.

A good example of this type of connection is Dave Ramsey’s Financial Peace University. For several years we’ve led this class at our church. There are some words, actions or items that when shared or displayed in public will invoke a connected response from people you don’t even know. There is an immediate association with anyone who has gone through the class or is familiar with the program.

If we can’t explain our mission and communicate it clearly, we can’t expect to accomplish it. We will flounder in a fog with no direction.

Sharing characteristics with others ignites a connection that is immediately felt and hard to explain.

Like the mission, the characteristics need to be concise and memorable.

I have a list of core values that is the foundation of my life and businesses. I review them daily; the problem is that it needs to be narrowed down to a sharable list that will provide laser focus for achieving the mission.

Core values:

Values are the foundation; characteristics are the cornerstone.

Like the mission, the critical characteristics should be reviewed periodically, updated and improved as needed.

Current key characteristics:

  • Servant’s Heart – Focus on our purpose to help others find solutions for building their dreams.
  • Flexibly Rigid – Clarity of purpose with the ability to change directions as needed to serve that purpose.
  • Problem Solver – Driven to find solutions, whatever, whenever and wherever issues are encountered.

These characteristics need to encompass the core values and align with and support the mission –

John Clark http://galleries.vietnamsoldier.com/photo-gallery/avlb/

Bridge the gap between construction companies and customers. Construction companies struggle with a lack of business knowledge and customers don’t understand or know what to expect from the construction process. We help both achieve their dreams, by providing businesses with systems and training to make their companies more efficient and profitable while educating customers in what to expect throughout the entire construction process.

I’m concerned that the above characteristics are too vague and don’t provide a clear understanding of what is needed to carry out this mission. I feel them in my heart, but I need to communicate them clearly.

I will be working on this over the next several days and will let you know what I come up with.

Any thoughts or input you would like to share are appreciated.