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The Difficulties of Doing Things You Don’t Know How To

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What to Do When Faced with Something You’ve Never Been Taught

When faced with things that we aren’t proficient in, there’s really only three options.

  • Attempt to do it ourselves
  • Hire a professional
  • Close our eyes and pretend like it’s not happening

There are variations of these, but ultimately these are the three choices.

We all have our own areas of expertise and skill. I don’t know about you, but mine isn’t marketing. Marketing is defined as “the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The term developed from the original meaning which referred literally to going to market with goods for sale.

As entrepreneurs we tend to be of the mindset that we can figure “it” out whatever “it” is.

I know this is certainly my default approach to obstacles. An “I’ve got this” attitude can be an asset…it can also be a liability. It’s great to learn new things and I like knowing how things work. This learning comes at a cost.

In my forty plus years of doing construction I’ve learned a lot about building, both physical construction and how to operate a successful business. One of the things that I’ve never needed to know much about is marketing. When doing quality work and taking care of customers, word of mouth is marketing enough.

Whether it’s time or money, there’s a cost.

Now that we’re expanding our business to include business coaching, systems and training as well as customer consulting and educating, we need some marketing.

For several years I’ve been working on this. Trying to learn how while not spending any money. Then I spent a little money here and there on programs that I thought might be the trick with still no traction.

After years of very little forward progress, earlier this year I decided that I had “closed my eyes and pretended like it’s wasn’t important” for long enough.

At that point I began investing in myself and my idea. I started by joining Kingdom Builders Mastermind. It’s not cheap. In that mastermind I met Bryan Switalski who is a digital marketer using the Story Brand system which I had already been working to learn. I’ve hired him to help me with a lead generator and some sales funnel work. Through Bryan and Becky Warner another mastermind member. I found out they along with Dean Kaneshiro were getting ready to start a 90-Day Launch course. Designed to get a product to market in 90 days.  

This is a substantial investment of time and money, but

What has it cost me in the time over the last 6-7 years and I haven’t sold anything yet?

I realized as I was going through this process to improve my marketing, that the same reasons that I hadn’t moved forward sooner, are the same reasons construction companies don’t do accurate and consistent proposals.

They never learned how.

They’ve either came up with a “guess-timation” way of giving customers prices or they’ve “closed their eyes and pretended it’s not important”. Either way the outcome isn’t very good.

This is precisely why I designed the Blueprint for Building a Better Proposal system. The peace of mind and lack of stress alone is worth the investment of time and money.

Why Do We Put Things Off Until the Last Minute?

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This Seems to Be Especially Prevalent in The Construction Industry

I was visiting with some people recently about the disappointing number of companies signing up for the upcoming Blueprint for Building a Better Proposal workshop. I’ve seen the results of poor communication between contractor and customer. This workshop would help with this problem.

Every one of the people I was talking with said the same thing. “They’re contractors, they’re not going to sign up until the last minute. I wouldn’t be surprised if they just show up.”

Later I visited with a few different construction company owners and asked if they were coming to the workshop. Their answers were eerily similar…I’m not sure if I have time. I’ve got a lot of work scheduled. I’m not sure that I can afford to take a day off work. I’ll have to wait and see how things are going.”

Why would this be a problem in construction more than other industries?

I don’t know if it is more of an issue in construction than anywhere else or if it just seems that way because that’s where my focus is. There are a few things that I think contribute to this situation, construction or not.

Why are there so many that aren’t signing up for the workshop?

We’re too busy – We’ve said yes to too many things. We feel pulled in so many different directions. It’s common to hear people say, “I don’t have enough time.” Most of us overbook and then spend most of our time fighting the hottest fire. My argument is –

God has given us enough time…it’s up to us to invest it wisely.

We struggle with prioritizing – I’ve got this important project that I’m working on. It’s more important than learning something new. Every day we are learning in a variety of ways. The question is, which is the better investment, learning from “on the job mistakes” or from someone else’s. On the job mistakes can be very costly.

Learning from what someone else has learned is a good investment.

Not sure if that training is for me – How will you ever know if you don’t check it out? Most of the time our uncertainty is fear. We’re afraid to learn new things. “I’ve managed to get along just fine so far”. Wouldn’t it be nice to have a predesigned system that would improve your communication and increase your accuracy? The question is…

How long can “getting along just fine” be sustained?

I can’t afford it – Things are tight right now. Profits are down. Maybe I can do it next time. What if your out of business before the next time. There is a cost to any kind of schooling formal or otherwise. How long can you afford to not invest in yourself?

Investing in this workshop now, improves your odds for a brighter future.

I don’t know if the construction industry procrastinates more than any other. What I do know is, if you’re in the construction industry, time is running out to invest in yourself and your business. Don’t put it off any longer. Stop procrastinating and get signed up for the Blueprint for Building a Better Proposal workshop.

If you or someone you know would benefit from learning how to do better proposals, sign up here.