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Things Will Go Much Smoother When the Contractor Knows How to Speak Customer

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The Importance of Learning a Foreign Language When Doing a Construction Project

It’s difficult to understand someone speaking a language you don’t know or understand. Imagine being in a country that speaks a different language and trying to explain something.

This is the same thing that happens with construction customers and contractors.

The contractor says something that the customer doesn’t understand. The customer doesn’t want to appear like they don’t understand so they just nod and go on. This is contractor language…

Most customers don’t speak contractor.

This disconnect can lead to misunderstandings. Misunderstandings can lead to hurt feelings and frustration. The hurt feelings lead to disagreements and impasses.

This is the biggest problem in the construction industry.

I’ve written about the importance of good communication multiple times. On more than one occasion I’ve been asked by customers to help them understand “contractor” they found themselves at an impasse with their contractor.

Every contractor, at some time, has had an unhappy customer. This is almost always due to poor communication and/or a lack of understanding. It may have been some small misunderstanding or might have been major enough to result in being fired or going to court.

Several years ago, a partner and I were meeting with a customer early in the process of building a new home. The customer pointed out that the distance from the electric meter to the house was more than the 50’ allowance, as per the written proposal.

He asked if this was a problem. My partner told him no, it wasn’t a problem. Guess what…

It was a problem.

The problem didn’t surface until later when the customer was billed for the additional 100’. After some research, the communication breakdown was uncovered.

The customer asked, “if it was a problem”. What he really was asking was…”is it going to cost more?”.  

My partner’s response in reality was, “it’s not a problem to dig the additional 100’, but it will cost you more”. This isn’t what was said.

Neither intended nor expected this to be a problem. It was a simple matter of misunderstanding…

A contractor not speaking customer and a customer not speaking contractor.

That was a small thing that was clarified and resolved.

Sometimes they turn into big legal battles than can result in catastrophic outcomes.

Once again, I’ve been called in as a translator. This time it’s by a person having a construction project done by a contractor who doesn’t speak “customer”. This situation is going to be expensive for all parties and involves attorneys.

Situations like this break my heart. I understand why they happen…but they don’t need to. As the professionals in these situations the communication responsibility is the contractors.

Contractors need to learn to speak customer.

This is the reason I developed my proposal system. It’s a way for contractors to speak customer.

If you know someone in the construction industry that would benefit from learning to speak “customer” share this link to the Blueprint for Building a Better Proposal with them.

Talk is Cheap…Actions Are What Matter

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Practice Makes Perfect

It’s much easier to say that we’re going to do something than it is to actually do it. I think most times the intention is sincere, but too often we’ve said yes to too many things. You know what they say…

The road to hell is paved with good intentions.

We often find ourselves on runaway trains, wondering how we got there. Know this…it’s nobody’s fault but our own. We made the choices that got us there. We can make choices that will change that.

It’s important to have realistic expectations. Just because I want to do something and say that I’m going to, doesn’t mean that’s possible.

You need to have clear expectations.

There was a fisherman in town that caught more fish than anyone else. Every time he went out, he would come back with a boat full of fish. No one could figure out how he did it. One day a man came up and asked him how he did it. The fisherman told him that he would take him fishing the next day.

Once they got to a secluded area of the lake the fisherman opened the tackle box and took out a stick of dynamite, lit it, and threw it in the water. After the explosion fish started floating to the top of the water. He took out a net and started gathering up the fish.

The other man reached into his pocket and took out his game warden badge and told him that this was illegal. The fisherman took out another stick of dynamite, lit it and handed it to the game warden and said, “Are you going to fish or talk?”

As funny as this story is, there are other options to blowing up the boat or fishing.

Too often we find ourselves holding a lit stick of dynamite not knowing what to do.

In 1 John 3:16-24 we’re told that Christ loved us so much that he sacrificed His life for us. His actions matched His words. He knew what the cost was going to be before He ever agreed to it.

We need to practice this kind of love when we make promises to others. We need to say what we mean and mean what we say. This isn’t easy, but needs to be done.

We need to be clear about what we say yes to.

Deciding What Should Be First on The List

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It’s Amazing How Things Become Clear with A Limited Amount of Time

 

There are so many things trying to get on the “to do” list and each one competing for the top position. Deciding which one should get that spot is tough. There are so many great and important things that we need or want to do.


It’s easy to say that we have limited time, but hard to actually schedule that way.


My computer’s battery is not lasting as long as it did when it was new. Recently while working out of the office, without the power cord, I had 2-3 things that I wanted to get done before the computer shut down. This limited time forced me to sort and prioritize them.


How do we decide what to say yes to? 


Emergency situations often require triage. This is the process of prioritizing patients’ treatments based on the severity of their condition and the resources available. In these situations, victims are divided into three categories.

 

  • Those who are likely to live, regardless of what care they receive;
  • Those who are unlikely to live, regardless of what care they receive:
  • Those for whom immediate care might make a positive difference in outcome.

 

These choices aren’t easy and often require a quick “gut decision”. A pre-determined system, training and experience aid in the process and provide for the greatest number of survivors.


Another life and death choice is deciding who gets a transplant when there are a limited number of organ donations available. Take for example a set of twins who both need a liver transplant and their father has one liver to give. Which little girl gets it? The early thoughts of a father would be to give half to each. The problem with this, half would help neither. The final decision will be determined by which one needs it most or which one is most likely to survive.

 


Most of the choices that we make in business aren’t this critical…or are they? The decisions we make can mean life or death for our business.

 

In medical life or death situations there is a system and plan in place before hand. This same type of system should be implemented in our business. We should predetermine how we are going to choose the most important thing to the life of our business. This is where things get hard.

 


What makes one thing more important than another?


 

What should be the highest priority? Should it be production or proposals, record keeping or customer service, marketing or staff? We’re faced with tough decisions in business every day.

 


I can’t answer this question for you, but I’m tired of struggling with this dilemma and plan to design and implement a “business triage” system going forward.


What will give my business the highest chance for survival?