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What is “Business Clarity” and How Do You Find It?

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You Start with a Plan

Once again, Gene was alone at the office late on a Saturday night working to get at least one more proposal done, before going home. He had promised four different customers their proposals this week. If all goes well, he’ll have this second one finished before midnight.

As Gene crunched numbers hoping he hadn’t forgotten anything, he asked himself, “Why am I doing this? I could go to work for somebody else, make more money and work less hours. This sure isn’t how I pictured it five years ago when I started the company.”

“I had no idea that running my own business would be this hard!”

Gene rubbed his eyes and stretched his back and thought, “I must be doing something wrong. When I was working for John at SMR Construction things looked easy. I wonder what he was doing different.”

It’s Saturday, and Gene has been working like crazy all week long. Between production crews not showing up, materials not being delivered on time, cost overruns and computer issues…projects were behind schedule and the company was losing money. Even if he works tomorrow, he’s going to have to disappoint at least one of the customers waiting on a proposal.

“How am I ever going to turn this around?”

When Gene finishes the proposal and looks at the clock, it’s 12:40. It’s already Sunday and he still needs to proofread it, print it and sign it. Something has got to change! “I’ve been leaving home early and getting home late all week. I haven’t even spoken with my wife for days. I’m calling John on Monday to see how he did things.”

First thing Monday morning Gene called John. After a few minutes of catching up, Gene asked John the question that he couldn’t quit thinking about. “John, I’ve been working day and night trying to keep up. When I worked for you it seemed like you had everything figured out. You weren’t stressed even when things didn’t work out as planned. Your customers understood what to expect with their projects and were happy when they were finished. What am I doing wrong?”

That’s the question that almost every business owner asks themselves.

“Know this,” John said, “When I started my business, I was just like you. I struggled to keep up, worked too many hours, neglected my family, was mad at myself for letting down my customers, my family, and myself. I kept asking myself that same question. What am I doing wrong?”

“By the time you were working for me, I had figured some things out. It’s amazing what you can learn when attending the ‘school of hard knocks’. Keep in mind this is the most common process for learning but isn’t the most effective.”

“What really turned my business around was when I found out about Solution Building’s, Blueprint for Building a Better Business.”

Think about how much easier and better a construction project goes when you have a plan. The same thing is true for a business. A plan gives you direction, keeps everyone involved working together, and improves the odds for a successful outcome.

“Gene, if this is something you would be interested in, I would recommend starting with the, ‘Blueprint for Building a Better Proposal’. This is the most important and most neglected part of construction communication. If you’d like I would be happy to meet with you and go through the process and answer any questions.”

“There’s a lot more to the ‘Blueprint for Building a Better Business’, but starting out, you should focus on the proposal system. After you get this part implemented, we can discuss which part of the business blueprint system would be best for you, next.”

After talking with John, Gene thought, “I’m sure glad I made this call. For the first time in a long time, I feel like there might be a light at the end of the tunnel that isn’t an oncoming train.”

If you struggle trying to keep up with operating a construction business or know someone who does, we are going to be having a free 90-minute workshop for Building a Better Proposal on Saturday, January 6, 2024, at 10:30 CST. Register for the workshop here.

If you have any questions about the workshop or business systems, you can schedule a free 30-minute construction company consultation here.

How Can I be Sure That I’m Doing What I’m Supposed to?

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Wouldn’t it be Great if Everything Was Simple and Easy?

It can be hard to figure out if what we’re doing is what we’re supposed to do. Is this the job I’m supposed to have? Is this the direction in life I’m supposed to head? Is this the business I’m supposed to start?

These questions and ones like them can be hard to answer. We struggle with questions like these and many more.

We often second guess ourselves whether we’re making the right decisions.

As we’ve been going through the Book of Acts, there have been multiple times that Jesus’ followers have been questioned, tried, beaten and more. This could be enough to cause them to question if what they were doing is what they were supposed to be doing.

In Acts 18:5-6, the people Paul had been preaching to, turned against him. Then again in verses 12-13, some of the church leaders grab Paul, take him before the governor of Achaia, and accuse him of “trying to make people worship God in a way against our Law!”

If you were in Paul’s shoes, you’d probably be questioning your decisions. But in verses 9-10, Paul receives a message from God in a dream. God tells him to “keep preaching and don’t stop.”

We need clarity of direction like Paul.

Currently our book club is reading Bonhoeffer: Pastor, Martyr, Prophet, Spy by Eric Metaxas. As I’m reading it, I’m amazed at his search for his purpose and willingness to stay the course. This isn’t to say that it was crystal clear or without detours and corrections.

Like Paul, the one thing that Bonhoeffer did was to continually focus on God’s calling in his life. This clarity came through reading and studying the Scripture and prayer.

Both men received pressure from friends and people around them to take different and less dangerous paths. Both may have veered but would recenter.

How do we know if what we’re doing is what we’re supposed to be doing?

I received an email recently from Christian business coach, speaker, and author Niccie Kliegl that I think does a great job of explaining how to determine clarity of direction. She shares Matthew 12:22-32 where Jesus heals a blind man by casting out a demon. The Pharisees start accusing Him of using the power of Beelzebul to do this.

Jesus responded by saying, “Any kingdom where people fight each other will end up ruined. And a town or family that fights will soon destroy itself. So, if Satan fights against himself, how can his kingdom last?… If you are not on my side, you are against me.” 

The two points she makes are…

  1. The Devil won’t attack his own work. If you’re doing what he wants he won’t be attacking what you’re doing. He won’t be working against himself. So, if you’re facing difficulties and struggles…this should tell you that what you’re doing is God inspired.
  2. The Enemy always attacks God’s work. When you’re doing what God has called you to do you will face opposition. If everything is going smoothly it’s a sure sign that you’re not doing what you’re supposed to be doing.

On the surface it can seem a little backward. Shouldn’t things be simple and easy if we’re doing the right thing? We need to remember that we live in a fallen world and that’s what Satan wants us to think.

Embrace the difficulties and keep pushing forward.

How Do You Know If You’re Heading in the Right Direction or NOT?

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When it Comes to Clarity of Life Purpose, This Can Be a Hard Question to Answer

Too often, we find ourselves going through life without really knowing where we’re headed or why. This may be because of where we were born and raised, our family and community dynamic, or an unexpected situation in which we are caught.

Going through life, headed in the wrong direction leads to being lost.

People start life making decisions based on what they know. We all know of stories where the child is living out the life that is expected of them. Whether that’s following in the family business or going all in on sports because that’s what a parent wanted. Or maybe someone takes a job to pay the bills and continues to work there without any clear reason.

Or, we may have been doing exactly what we’re supposed to up until the time we need to make changes. These changes may be a slight adjustment to course, or a complete one-hundred-and-eighty-degree turnaround.

Being aware is where clarity of direction starts.

Sometimes the direction changes come in a flash of light or maybe it involves getting hit upside the head with a board. I experienced the latter.

In Act 9:1-16 Saul experiences the flash of light direction change. Saul had been persecuting the early followers of Jesus. This is how he had been raised and what he had been taught. He thought he was doing the right thing. While Saul was on his way to Damascus to round up some of the followers, he was blinded by a bright light and redirected.

Saul could have pushed back and stayed the course…but he didn’t. Instead, he chose to follow the directions given to him by Jesus. Saul became Paul and went on to do the work he had been called to do.

We need to open our eyes and ears to what we’ve been called to do.

We can be led by the crowd to do what seems like the right thing. How can we be clear on what the right thing is? Ultimately, there is an internal voice that aligns with the Word of God. We can choose to listen to it or not.

The crowd’s voice can be very loud and make it hard to hear God’s voice. We need to be aware that sometimes when we choose to listen the crowd instead of God there may be a flash of light or board coming our way.

Sometime this change of direction can be a scary thing. Going to some place out of our comfort zone may require courage. If we want to go where we’re supposed to and be obedient, we need to be willing to step out in faith.

Be open to God’s leading, and you’ll experience a life beyond your dreams.

What is “Shiny Object” Syndrome, and How Can We Avoid Being Tricked by it?

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By Having Clarity of Purpose and Being Intentional in Our Actions

In today’s world, where we’re flooded with information, it’s common for people to get “shiny object” syndrome. Shiny object syndrome is a disease of distraction. It is especially prevalent in highly motivated people who crave new technology and cutting-edge developments.

It’s like a dog being distracted by a squirrel.

A good example of this is Dug the dog in the movie Up. In this movie, eight-year-old Russell and Carl, a man in his seventies, end up going on an unexpected adventure that involves a makeshift airship of helium balloons and a house. When they end up landing in South Africa they encounter Dug, a talking dog.

We experience this squirrel distraction in their first meeting when Dug gets sidetracked. So that we aren’t pulled off course like Dug…

We need clarity of purpose and laser like focus.

In Matthew 4:1-11, Satan is attempting to distract Jesus with “shiny objects”.  After Jesus has gone for 40 days without anything to eat, Satan tempts Him to turn some stones into bread. Jesus tells the devil, “The Scriptures say ‘No one can live on food alone. People need the spoken word of God.’ “

Next, the devil took Jesus to the highest part of the temple in the holy city. Here the devil pulls out the angel card and says, “If you are God’s Son, jump off. The Scriptures say: ‘God will give his angels orders about you. They will catch you in their arms, and you won’t hurt your feet on the stones.’” Jesus answers with “Don’t test the Lord your God.”

Finally, Satan takes Jesus up on a high mountain and offers Jesus the world if He will bow down and worship him. This time He says, “Go away from me Satan! The Scriptures say to worship only the Lord your God.”

We need this kind of clarity and focus.

Jesus knew His purpose, and He didn’t let a squirrel (Satan) distract Him. He stayed focused on His purpose and was intentional in His actions.

Like Jesus, we are surrounded by distractions daily. There are shiny objects everywhere vying for our attention.

These shiny objects can come in all kinds of shapes and sizes. It’s up to us to be clear on our God given purpose and be prepared so that the squirrels don’t distract us.

Satan is good at showing us the world and all it has to offer as a way of getting us to chase squirrels.

If he can get us to chase shiny objects, we forget that…

It’s Jesus we’re supposed to be chasing.

Too Often Misunderstandings Cause Us to Do the Wrong Thing

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It’s Important to Ask Questions Outside Your Internal Perspective Box

Asking questions is the best way to get a clear understanding. Too often we assume things and don’t take time to ask questions. Questions are the only way to get past misunderstandings.

Have you ever felt misunderstood?

This is a question Norm Williams a Readers Digest contributor had when he was searching the library for two books by communications expert Deborah Tannen. It turned into an Abbott and Costello comedy routine.

“What’s the first book?” the librarian asked.

“That’s Not What I Meant,” I said.

“Well, what did you mean?”

“That’s the title of the book,” I explained.

“Okay,” she said, looking at me a little skeptically. “And the other book?”

“You Just Don’t Understand.”

“Excuse me?”

I got both books. Eventually.

When it comes to clear communication, even the experts can have trouble. Don’t give up! Hang in there. Work through it. Communication is key to a healthy relationship. And remember in the process, it is more important to understand than to be understood.

“A fool takes no pleasure in understanding, but only in expressing his opinion” (Proverbs 18:2).

Clarity doesn’t mean we will agree, but it gives us understanding.

In Acts 9:1-6, Saul got some clarity. He was on the road to Damascus to find and kill followers of Christ. He was passionate about this. He was certain he was doing the right thing…until a bright light from heaven surrounded him. He fell to the ground and heard a voice say, “Saul! Saul! Why do you persecute Me?”

“Who are you?” asked Saul.

“I am Jesus, the one you are persecuting. Now get up, go into the city where you will be told what to do.”

And boy did he ever. He became Paul and changed his mission.

Saul’s faith wasn’t in God, it was in the misunderstanding of who God is.

A Jewish father was very troubled by his son wanting to become a Christian and went to see his rabbi about it.

“Rabbi, I brought him up in the faith. Then he tells me last week, he’s decided to be a Christian. Rabbi, where did I go wrong?”

The rabbi says, “Funny you should ask that. I too, brought up my son as a boy of faith and then one day he comes to me and tells me he wants to be a Christian.”

“What did you do?” asked the man of the rabbi.

“I turned to God for the answer,” replied the rabbi.

“What did He say?” asked the man.

He said, “Funny you should ask that…”

Too often we focus on the laws rather than the love.

“You can safely assume you’ve created God in your own image when it turns out that God hates all the same people you do” – Anne Lamott

Hate makes Satan’s job a lot easier and there is a lot of hate out there.

Katherine Thacker needed a healthy outlet and she found it.

Her mind was obsessed with hateful thoughts directed toward the suspect who killed her father, a cop, while he was on duty. Forgiveness was out of the question.

“I started writing very angry letters to the man who killed my dad and expressed my hurt.” “But not only did I express my hurt, I also expressed what I wished could happen to him. And they were really really hateful.”

Broken in spirit, she turned away from God.

“Why did God let my dad die?” she asked. “If God’s good, why did He let the man who killed my dad do this?”

Her distancing from God continued until she went to a week-long summer Christian camp.

Slowly but surely, she began to unbuild, brick by brick, the wall she had erected to keep God out of her life.

“I assumed that if I built up this wall, God would be long gone. He’d be so far gone,” she recalls. “I realized that when I took it down and He was still right there. He didn’t leave or walk away.”

Katherine became a Christian and realized she must forgive her dad’s killer.

“My anger was consuming my thoughts, consuming my heart. It was blocking out parts of my heart that God could easily fill up,” she says. “So I ended up, through a lot of prayer, able to fully forgive the man who killed my dad. I hold no grudge against him. He can experience God’s forgiveness too, because he’s a sinful human just like me.”

Katherine stopped writing hateful letters that she never sent to the murderer. Instead, she started writing letters to the bereaved families of fallen policemen.

The power of forgiveness brought healing to her heart and a blessing to many others.

What kind of God do you believe God is?

Who is Jesus and how does He expect His followers to live?

Lord, what do you want me to do?

When our mission is aligned with Christ’s heart then our lives will have an eternal impact

Poor Communication is the Number One Reason for Disagreements

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Avoid Disagreements by Going the Extra Mile to Achieve Clarity

As I stepped out of my comfort zone this week and prepared the proposal for VB Homes’ “construction proposal system”, I was reminded of the importance of communication.

As I worked on this proposal, I considered reasons for them needing this system and it reminded me of the importance of good communication. The consequences of poor communication are huge.

An excerpt of a previous post from August 2016

Over the last few days, I was reminded of how important good communication is.

Two separate instances have come to my attention confirming this.

One situation is of a customer who had been given a price for a project and then after the project was started (concrete was poured) found out the price for the project was more than they were told. This caused some real problems for both sides.

The second was someone who had a project done with no written agreement. Once the project was almost completed there were some quality issues. This left both the customer and the contractor in a place where they felt cheated. The contractor billed for work done but wasn’t getting paid. The customer felt that the work was below standard and couldn’t get the contractor to come back and fix it.

As is usually the case there were extenuating circumstances in both situations and both sides had legitimate viewpoints.

Both projects would have had less problems had there been clearer communication from the beginning.

It has been my experience that there are differing opinions on how much detail should be included in the communication between customer and contractor. The bottom line is that it needs to be enough so that all parties involved know what to expect.

Rarely have I known small to midsized contractors to spend the time and effort to include very many details.

I understand, it takes time. The question we should ask is this…

Is it better to spend the time communicating before the project starts or wait until there’s a problem and everybody’s upset?

On the other side there is the possibility of too much information and the customer being confused and feeling lost (I know, it’s hard to believe that I just wrote that).

Often large commercial contracting firms and architects do this. I recently was aware of a commercial project that the communication was overly complicated. There were forty-one pages of drawings and a spec book over 1” thick and it wasn’t that big of a project.

With all that information the customer was overwhelmed and unclear about the project. Don’t get me wrong I like details and information. I think it is essential to good communication. The problem is that if it’s too complicated the customer still is uniformed and lost. This is still poor communication.

Ultimately proposals should be about helping customers know what to expect and get their dream project done.

I have lost count of the number of times that I’ve heard customers say that a building project was the worst experience they ever had. How sad is this?

They were excited and looking forward to having some new project done and then they are left with feelings of regret. I think there’s a balance between the two extremes.

This is where the real challenge is, finding the sweet spot for all involved.

There is a lot to consider when it comes to good communication, but the first thing is, ask questions and listen to the answers. As a contractor, don’t go into a project with your preconceived ideas of what the customer wants.

Find out what THEY want and HELP THEM BUILD IT.

Hopefully the proposal sent to VB Homes was clear and understandable and gives them a clear picture of what to expect.

What You Treasure the Most is Where Your Focus Will Be

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Lack of Clarity About This Comes with a High Price Tag

Most of us have heard the story about the rich man unwilling to sell his possessions and give the money to the poor. Mark 10:17-27 This story often leads people to a misunderstanding of what God is asking of us. It’s not that God is against us being wealthy.

It’s about what’s most important to us.

This man’s focus was on his worldly wealth, not God. He had kept all the rules and regulations. But Jesus knew where his heart was. That’s why He tested him with this.

There are plenty of examples of wealthy people doing God’s work that aren’t asked to give up their worldly possessions.

It’s about where our focus is. Is it on the world or God?

Having spent our lives in the world it only makes sense that the world would be our point of reference.

Being rich is so much more than just monetary. Rich is also having a high value or quality. Being well supplied or endowed. This sounds a lot like something God would want us to have and would give us. He has given each of us a high value and qualities. It’s up to us to be focused and spend them wisely.

Having possessions isn’t limited to worldly possessions. Possessions are things possessed. We have been given so much more than just worldly things. We can possess skills, abilities, talents, insight, understanding, thoughts, ideas, etc. It’s our responsibility to use these possessions in the way the Giver intended.

The cost to being unclear about what we should be focused on first and foremost is expensive…just ask the rich young ruler.

We live in a time where we have more things clamoring for our attention than any other time in history. So many of these noisy things just pull our focus away from what’s matters most.

Like talking pants.

Everybody needs pants that tell them when they aren’t zipped up. Right? How novel. It is easy to be pulled away from the things most important. Don’t get me wrong…there are a lot of really fun and interesting gadgets and gizmos out there, and there’s nothing wrong with gadgets and gizmos. We just need to be clear about what our focus is on.

We can choose where our focus will be.

What will you focus on?

What is Your Mission and Why Does it Matter?

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It’s the Most Important Thing to Turning Your Dreams into Reality

I’m currently going through Business Made Simple University’s online course Mission Statement Made Simple. I’ve gone through this course before but,

I don’t think you can ever be too clear about your mission.

This time I’m going through it with a mastermind friend. This gives us both the opportunity to get outside perspectives. Alternate viewpoints are a huge help to getting the mission honed to laser clarity.

A clear mission is what gives you clarity of direction and purpose. It is the filter that all your business decisions should be ran through.

A mission is a clear direction for overcoming a conflict that is causing havoc in the world.

Over the past several weeks I’ve had numerous conversations with people struggling with clarity. I know how difficult and overwhelming this uncertainty can be.

As entrepreneurs, the responsibility of having a clear mission rests on our shoulders…should we do this or should we do that? When we’re employed by someone else, we just show up and do what we’re told.

This is why in most cases there’s so much discontent of employees working in large companies…there’s no clear mission.

Without a clear mission we just wander through life with no purpose.

How do you determine what your mission is?

This seems to be the most difficult question and one in which the answer continues to be refined every day. We are all given natural abilities and things we are drawn to. For example, I have no skills or desires to be a brain surgeon, a dentist or a teacher and trust me you’re better off because I’m not.

One thing that is a determining factor if you’re fulfilling your mission is if you love what you do.

Do you look forward everyday to getting to work and have to force yourself to stop at the end of the day. Granted there are varying degrees of this based on different personalities, but if you don’t love what you do…it’s not in alignment with your purpose.

I think there is a specific core purpose that goes beyond our vocation. I think this core purpose can be put to use in different businesses or ministries.

My purpose is to help people find solutions for building their dream business, construction project and life. With this foundational purpose my mission can change over time.

I love what I do and can’t imagine doing anything else.

Whether it’s my current mission to help construction companies struggling with a lack of business knowledge and customers who don’t understand or know what to expect from the construction process. Helping both accomplish their dreams, by providing businesses with systems and training to make their companies more efficient and profitable while educating customers in what to expect throughout the entire construction process.

Or my future mission with a NASCAR team. 😊 This is me turning my dreams into reality.

The important thing is to know yourself, search your heart and be connected to your Maker. The more you do this, the clearer the picture becomes. Having a clear mission moves your dreams towards reality.

Over the next few weeks, as we go through the rest of Mission Statement Made Simple, I’ll share other aspects of having a clear mission, i.e., key characteristics needed, critical actions taken by people in alignment with the mission and how to clearly share your mission with others.

There’s Enough Time to Do Everything You Should

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You Can Do Anything You Want, You Just Can’t Do Everything

There are so many things to do and never enough time to do them all. This a common battle. The problem isn’t time it’s the long list of things we’re attempting to do.

We’ve been given enough time to do everything we are supposed to. God built the world and everything in it in six days. We’ve been given those same six days. Granted, building the world is a lot…we just need to remember that we’re not God.

The key is getting clarity about what we are and aren’t supposed to do.

Deciding what things we’re supposed do is the real fight. Especially for people with a servant’s heart. There are so many important and valuable things that need to be done and we want to do them all.

It’s not our responsibility to do everything.

I struggle with knowing what I should do and what to say no to, but I continually improve. My system for planning and scheduling is huge for helping me with this. Over the past six weeks I’ve written about how I schedule and plan what I will do.

  • How to Get Control of Your Life – There’s no simple, one size fits all, magic app for tracking things and budgeting time. You need to find or design a system that works for you.
  • Writing it Down Makes it More Real – It is easy to find ourselves drifting. We need a clear path to a target. When it is written down, I’m more accountable to myself.
  • How I Use Outlook to be Better Organized – Allotting time to things that are on the list gives a time parameter each task will need. It increases the focus for completing them and gives a visual of the progress.
  • Putting the Right Pieces in the Right Places – Even though multi-tasking has been a popular idea; I would argue that we can’t do focused work on more than one thing at a time. Pick one piece and focus on putting it in place.

The real struggle with scheduling and planning is in prioritizing.

This is the tricky part. What is the most important thing I should do and when? The way I’ve been able to determine this is to ask my CEO (God) and board of directors (the people close to me that I trust). If you will ask, you will get clarity. Satan loves keeping us confused.

The more unclear we are about our direction the less we accomplish.

Clarity is a process, not the magic snap of fingers. Opening our mind to the right directions and taking action moves us toward achieving the things that we were put here for. This is not an easy process, but one that’s worth all the effort required.

You have plenty of time to do everything you’re supposed to do. Not everything you want to do. Having a system for planning and scheduling will make the process easier and relieve some of the pressure.

How Important Are the Words We Use to the Clarity of Our Message?

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I Would Really Like an Answer to This Question!

I’ve written about the importance of providing clear communication with customers through construction proposals in previous posts. Here are a few of them:

            The Bulk of the Communication Responsibility Lies on the Contractor

            How to Build a Better Proposal

            An Overview of the Blueprint for Building a Better Proposal

            How to Make Sure You Don’t Overlook Something

            How to Prepare a Scope of Work for a Construction Project

            How to Price a Construction Project Proposal

            How to Put the Pieces of the Construction Proposal Together

We’re currently working on a free downloadable document to help construction contractors avoid common mistakes made when giving customers a price for doing a construction project. I’ve employed the help of some professional digital markers to help me with this. The question that I have has to do with the words used.

I have a first draft written by one of them based on some of my previous writing. At first read I loved it. Then I began to wonder if it was too much for contractors. Will they understand it? As we have continued to work through the digital marketing process it was discussed with others. In every instance there were suggested changes.

Now I’m more confused than ever.

I know that I tend to make things more difficult than they need to be so…I thought I would put a couple of side by side excerpts from the draft and some of the suggestions and let you tell me which you think is clearer and more understandable from a contractor’s perspective…or if I’m once again making this too complicated.

Excerpt 1A:

The 7 Mistakes Contractors Make That Cost Them a Fortune — and How to Avoid Them.

While a lot of construction businesses are really great at providing good services, they get hamstrung by the business side of things.

If you’re like most small to medium sized construction companies, you learned a specific craft that you like doing – and at some point, you decided to start your own business.

If you’re like me, you probably got into this because you’re good at building things…not because you felt like you needed to be an expert in business. In fact, I believe as a contractor you shouldn’t need to get a masters in business to do good work – or have a thriving business that you love.

Excerpt 1B:

The 7 Mistakes Most Contractors Make When Doing Construction Proposals — and How to Avoid Them.

While a lot of construction companies are great at “constructing”, they’re overwhelmed by the business side of things.

If you’re like most small to medium sized construction companies, you learned a construction trade that you like doing – and at some point, decided to start your own business.

If you’re like me, you probably got into this because you like building things…not necessarily to run a business. In fact, I believe as a contractor you shouldn’t need a master’s degree in business to be successful.

Excerpt 2A:

#1: Your customers lack clarity

Confusion is your number one enemy. Crystal clear communication with your customers is critical to your success. And that might sound like a no brainer, or that it’s easier said than done…but this is the biggest failing point in most construction businesses.

Excerpt 2B:

#1: Your customers lack clarity

Confusion is your number one enemy. Crystal clear communication with your customers is critical to your success. That might sound like a no brainer…but this is the point at which most construction businesses fail.

I realize that not all of you who will read this are contractors. That’s okay, I would still appreciate your input in the comments below. If you know some contractors, please forward this to them so that they can give me their perspective.

Any and all feedback will be helpful!

Thanks!